MMS-273T-3
ADVERTISING IN CHINESE
Offered Fall 2026
Term
Overview
Feedback is mostly positive. The strongest signal is that students generally rate the course well. Best for students who are genuinely interested in the topic and willing to engage with the course on its own terms. The sample is still thin, so treat this as directional rather than definitive.
DepartmentMMS
Terms offeredFall
Typical enrollment6–6
Semesters of data1
1.6
Hrs / week
5
Responses
6
Enrollment
83%
Response Rate
Evaluation Scores
Overall quality
Teaching, content, and experience combined.
4.8
Intellectually stimulating
Challenges students to think deeply.
4.6
Instructor effectiveness
Explains concepts and facilitates learning.
4.8
Difficulty
Higher means harder.
2.8
Feedback Analysis
Feedback Analysislow
Analysis based on student evaluations
Based on 16 comments across 1 sections
Feedback is mostly positive. The strongest signal is that students generally rate the course well. Best for students who are genuinely interested in the topic and willing to engage with the course on its own terms. The sample is still thin, so treat this as directional rather than definitive.
Student Reports
How hard is the A?
A is doable but not automatic
The signal here is more do-the-work-and-you-should-be-fine than easy-A chatter. Students do not describe the A as automatic, but the evidence also does not paint grading as punishing.
Homework Load
Moderate homework load
Homework load looks moderate. The recurring signal is steady weekly work, but not a course that turns every assignment into a grind.
Lecture Load
Regular lecture load
Lectures matter here, but the evidence points to a fairly standard lecture burden rather than a course dominated by long or exceptionally dense lectures.
Strengths
• Instructor ratings are strong even when the comments do not cluster around one obvious positive theme.
Tradeoffs
• There is no single dominant complaint theme, but the feedback is not uniformly glowing either.
Best fit for
Best for students who are genuinely interested in the topic and willing to engage with the course on its own terms.
Watch out for
• Most of the signal comes from a limited sample, so be careful about over-generalizing.
• A large share of the evidence comes from one instructor's version of the course, so this may not generalize cleanly.
Student Responses
1. History of advertising in china 2. Current popular ways of advertising in china such as live-streaming 3. The kinds of translations brands might choose for slogans or brand names
Fall 2024 · He, Tianshu
advertising methods in china, successful/fail campaigns, marketing methods that work. how to translate campaigns across countries and languages for best results
Fall 2024 · He, Tianshu
Mandarin language skills, creativity, critical reading skills.
Fall 2024 · He, Tianshu
1) I learned about Chinese economic developments that impacted marketing and overall business approaches. 2) I learned about historical marketing tactics and formats such as poetry, calendar ads, propaganda posters, and newspapers. 3) I learned about digital Chinese markeitng tactics such as live streams and controversies within these new digital marketing models.
Fall 2024 · He, Tianshu
Rating History
Rating history
Error bars show \u00B11 std dev
| Term | Instructor | Overall | Difficulty | Hrs/wk | Enrolled |
|---|---|---|---|---|---|
| Fall 2024 | He, Tianshu 4.6Rate My ProfessorsQuality4.6Difficulty2.8Would retake100%Based on 34 ratingsClick to view on RMP → | 4.8 | 2.8 | 1.6 | 6 |
Instructor
He, TianshuAMES
Also teaches
CHINESE-101 FIRST-YEAR CHINESE I4.6CHINESE-102 FIRST-YEAR CHINESE II4.0CHINESE-331 MODERN CHINESE MEDIA4.4CHINESE-434S CHINESE TRADITIONAL CULTURE4.6